Sephora is partnering with Epsilon – and the two have signed a multi-year agreement to utilize the latest data technologies to drive consumer engagement, sales and create a more personalized experience for beauty shoppers.

Epsilon is part of Alliance Data, which is a global provider of data-driven marketing and loyalty solutions. Some of its customers have included Best Buy, Staples, Brookstone, General Motors, New York & Company, and Roche.

As part of the agreement, Epsilon will provide Sephora with with targeted email marketing services including permission-based email services; account and campaign management; strategy and email delivery.

Bryan Kennedy, chief executive officer of Epsilon, explained:

“Sephora is a highly innovative multi-channel retailer…our companies are closely aligned in many ways including our shared focus on understanding consumer behavior and leveraging data to drive results. I am confident that Epsilon can deliver tremendous value with our leading digital capabilities, such as through our Agility Harmony platform, and extensive expertise in the retail sector.”